Product Demand of Hot Rolled Ferrous Metals in India

In 2010-11, the commercial perceptible utilization of Hot Roll coils augments by twelve and six tenth percent over the preceding year, however the local production for sale dropped by 0.65 percent. Simultaneously exports of Hot Roll coils persisted moderately high at 1.39 million tons, even though declined by nearly eight percent from the preceding year as a consequence of government interferences and discouragement through ruling procedures.

As per the demand is concerned, it is already established that hot roll products have high demand, since these are used in variety of product manufacturing and additional processing. The hot roll coils is consumed for galvanizing, cold rolling, galvanized profile making, sheet making, pipe manufacturing, drum manufacturing, automobile parts manufacturing etc. Since it was discussed, due to shortage of HR coils in India, the consumers of HR coils have to import HR material from JFE Japan and from other hot roll manufacturers.

There is no official manuscript to institute that there is ceremonial or stated accord on price setting between the major producers. There are merely allegations by anxious consumers which cannot be comprehended on a face value. Conversely, pricing performance evidently shows a model replicated at the point of the pricing verdicts and the magnitude of price changes every producer embarks.

This widespread performance is, importantly perceived in the scenario of the three companies i.e. Essar Steel, JSW Steel and Ispat Industries Ltd. even though formerly, it was factual for Tata Steel and SAIL also, in the current times, the verdicts of SAIL have been under government administration and those of Tata Steel are founded on their amplified awareness to long-term sales in lieu of merely transactions.

Vasant Kunj. Steel and Natural Resources Strategy Research. 2011.

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